Dream iphone screen

DREAM

Bussiness Goal
Re-invent the future of Mint to have user engagement that mirrors a social app. Improve Mint’s 30-60-90 drop-off rate, conversion funnel and first-time user experience.

USER GOAL

Users feel managing their finances is a daunting and boring task. They are not motivated to use the appropriate apps. We need to understand what will motivate a user to regularly use a financial application.

PROJECT SOLUTION

People feel empowered when they are working toward an important goal with easy-to-follow tasks. This application helps users fulfill their major life milestones. We transform the daunting tasks into manageable actions and goals, helping to fulfill big dreams with smaller baby steps.

CONTRIBUTION

Strategic planning, research, interaction design, visual design and prototyping.


STATUS

This was a concept car project and ran two rapid experiments.

SUCCESS METRICS

2X2 BUSINESS STRATEGY

2X2 BUSINESS STRATEGY

EXPLORATIONS

EXPLORATIONS

SKETCH

Sketch

FINAL DESIGN

FINAL DESIGN