Mint number iphone screen

Mint Number

Bussiness Goal Mint’s budget feature has low engagement, even though it is the most wanted feature. Mint wants to reinvent the solution to improve user acquisition and engagement.

PRODUCT SOLUTION

Apply a simple mechanism to categorize needs, like fixed expenses, versus wants, like flexible expenses, before users drop off. Calculate a single Mint number as a daily spending allowance. This solution was created for users who have trouble controlling their discretionary spending and would like an easier way to manage their expenditures.

CONTRIBUTION

Strategic planning, interaction design, research and visual design.


SUCCESS METRICS

87% of users completed the whole categorization phase, versus 2.5% in Mint’s budget application. User re-engagements increased to 44% from 15%.

Pain Points

Mint Number amy image
  • Amy wants to control her constant temptations to spend
  • Amy only has a hundred or two hundreds left at the end of the month, it is extremely stressful
  • It is so much work to track my budget, and I am overwhelmed

USER GOAL

Find an easy, yet powerful, way to track my budget.

AMY INCOME AND EXPENSES

AMY INCOME AND EXPENSES

TEAM WORK

Team Work

LEAN EXPERIMENT MAP

Lean Experiment map

FINAL DESIGN

FINAL DESIGN

Prototype demo