Apply a simple mechanism to categorize needs, like fixed expenses, versus wants, like flexible expenses, before users drop off. Calculate a single Mint number as a daily spending allowance. This solution was created for users who have trouble controlling their discretionary spending and would like an easier way to manage their expenditures.
Strategic planning, interaction design, research and visual design.
87% of users completed the whole categorization phase, versus 2.5% in Mint’s budget application. User re-engagements increased to 44% from 15%.
- Amy wants to control her constant temptations to spend
- Amy only has a hundred or two hundreds left at the end of the month, it is extremely stressful
- It is so much work to track my budget, and I am overwhelmed
Find an easy, yet powerful, way to track my budget.