Mint Number iphone image

Mint Number


USER GOAL:
Find an easy, yet powerful, way to track my budget.

BUSINESS GOAL:
Mint’s budget feature has low engagement, even though it is the most wanted feature. Mint wants to reinvent the solution to improve user acquisition and engagement.

SOLUTION:
Apply a simple mechanism to categorize needs, like fixed expenses, versus wants, like flexible expenses, before users drop off. Calculate a single Mint number as a daily spending allowance. This solution was created for users who have trouble controlling their discretionary spending and would like an easier way to manage their expenditures.

CONTRIBUTION:
Strategic planning, interaction design, research and visual design.

STATUS:
Launched beta in November 2014.

SUCCESS METRICS:
87% of users completed the whole categorization phase, versus 2.5% in Mint’s budget application. User re-engagements increased to 44% from 15%.

Pain points

Mint Number amy image

Persona

Amy income and expenses

Amy income and expenses

Amy income and expenses

Team brainstorming

Team brainstorming

Prototype demo


Site map

Mint Number site map

Lean Experiment Map

Lean experiment loop map

Final design

Mint Number final design