NerdWallet Debt iphone screen

NerdWallet Debt

Bussiness Goal
80% of Americans are drowning under financial burdens. Getting out of debt is the No. 1 financial goal. Solving the problem is the best way to acquire and re-engage users.

PRODUCT SOLUTION

PROJECT VISION

NerdWallet is the go-to app for people with debt. People in debt often feel insecure. We want to give financial control back to users by offering clarity about their cash flow. Once we take users out of the financial downward spiral, we provide a sustainable effort to reduce their interest.

CONTRIBUTION

Strategic planning, research, interaction design, and visual design.


STATUS

Our team shipped Debt goal and Credit Builder goal. Both goals are the top 2 goals in terms of activation across all goals.

Persona

Jen Persona

Debt research

Debt research

Team work

Team work

Consulted with Finance Experts

Consulted Personal Finance Experts

Value prop cavas

Value Prop Cavas image

Hypoethsis

Hypothesis

WIREFRAME

Wireframe

MVP MOBILE DESIGN

MVP_design

MVP DESKTOP DESIGN