Project visionNerdWallet is the go-to app for individuals with debt. People in debt often feel insecure. We want to give financial control back to users by offering clarity about their cash flow. Once we take users out of the financial downward spiral, we provide a sustainable effort to reduce their interest and, ultimately, their debt.
- Diagnose my debt: Develop a plan or strategy to reduce my interest and get out of debt faster.
- Keep me on track: Organize all my debts in one spot and track my debt progress.
- Help me pay off my debt faster: Recommend financial products to reduce my interest.
Debt user research
Goal: To understand consumer habits around debt management.
Partnered with the researcher and developed a persona together.
Partnered with PM, marketing, and engineer teams to identify product opportunities.
Consulted with finance experts
Interviewed internal and external finance experts to learn the best practices and insights.
Value prop canvas
Goal: To make sure the features are addressing pains and to create gains for our customers.
We came up with three key product strategies.
Ideation and hypothesis
Goal: To illustrate end-to-end flow to get feedback from cross-functional and design teams.
Created a design that provides solutions for users’ needs.
Diagnose my debt: Develop a plan or strategy to reduce my interest and get out of debt faster.
Keep me on track: Organize all my debts in one spot and track my debt progress.
Help me pay off my debt faster: Recommend financial products to reduce my interest.