Get out of personal debt.
80% of Americans are drowning under financial burdens. Getting out of debt is the No. 1 financial goal. Solving the problem is the best way to acquire and re-engage users.
NerdWallet is the go-to app for people with debt. People in debt often feel insecure. We want to give financial control back to users by offering clarity about their cash flow. Once we take users out of the financial downward spiral, we provide a sustainable effort to reduce their interest.
Strategic planning, research, interaction design, and visual design.
Our team shipped Debt goal and Credit Builder goal. Both goals are the top 2 goals in terms of activation across all goals.