SUMMARY


Entrepreneurship:

  • Recognizes business opportunities
  • Develops strategy, drive and persistence
  • Reinvention through design

Problem solver:

  • Customer-centered innovation
  • Goal oriented, data-driven and ROI-focused
  • End-to-end product experience

Needle mover:

  • Top producer in the company
  • Proven performance metrics
  • Leader, from design through execution

Team builder:

  • Provides leadership, motivation and constructive feedback/critique
  • Strong advocate of Agile project management process: Certified ScrumMaster
  • Design and promote UX design pattern to vertical groups

PRINCIPAL PRODUCT DESIGNER

Wish / APR 2018 – Present


  • Lead the design team, drive user research effort to valid concepts, pain points, and usability flows
  • Pitch search feature ideas and get buy-in from upper managers to team members with qualitative and quantitative data
  • Partner with machine learning engineers to establish a baseline and provide user feedback to secure the output quality
  • Mentor designers

PRINCIPAL PRODUCT DESIGNER

NerdWallet / May 2016 – DEC 2017


  • Design lead for consumer debt management, personal loan and credit scores
  • Lead and implement product design and user flow: Shipped 24 releases in last 6 months
  • Lead user research for insights, behavior patterns, idea validations and usability
  • Optimize user flows to accelerate revenue growth and user retention
  • Design partnership with PMs and stakeholders to shape roadmaps and strategies
  • Cold call visits to certified financial advisers to define pain points, goals and solutions
  • Leverage lean experience map to gauge the product market fit
  • Apply lean startup and design thinking as a strategy for innovation
  • Mentor in women's mentorship program in support of the empowerment of others
  • Lead Sketch Storm and Innovation Jam with cross-functional teams
  • Mentor designers

Achievement:


  • 1000-plus basis point increase on click-through rate with annual 250% revenue growths
  • Highest member acquisition rate among all vertical groups
  • Produced replicable design frameworks adapted by six verticals
  • Singled out by CEO in developing a ship-fast and test-fast culture within the company
  • Built close-knit relationship with engineers

SENIOR PRODUCT DESIGNER

Mint.com (Intuit) / April 2012 – May 2016


  • Visual and interaction design on Mint iOS/Android and web app (Top Fintech product)
  • Developed features to reduce 30-60-90 days drop off and improved user engagement
  • Extended product offerings beyond consumers to small business users
  • Lead new paradigm shift products to expand Mint customer base
  • Leverage Lean Experience Map to validate ideas
  • Conduct user research to find behavior patterns
  • Rapid prototypes for “next big thing” projects
  • iOS product rebranding
  • Lead brainstorming sessions to gather feedback from collaborative teams

Awards:


  • Mint Wins Webby People's Voice Award
  • Hackathon winner for the Mint budget with 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)


UX/UI CONSULTANT

2009 – Present


  • Worked with CEOs and startups to productize and define overall product experience
  • Created UX flows, wireframes and prototypes for the apps

Awards:

  • Webby Awards honoree in real estate category

SENIOR INTERACTIVE & UI DESIGNER

Walmart.com / September 2007 – March 2012


  • Responsible for end-to-end experience for micro sites
  • Lead designer on major seasonal campaigns
  • Developed templates and style guides for Walmart.com
  • Photo art director for merchandise
  • Style guide design for e-commerce

UX/UI DESIGNER

Red Herring / March 2005 – April 2007


  • Developed conference sites, from conception to completion
  • Coded web pages in HTML and CSS
  • Created Flash animation
  • Designed visualization for conference brochures and on-site materials, from start to printouts


EDUCATION

Academy of Art University, San Francisco, CA

Bachelor of Fine Arts, emphasis in Computer Arts & New Media


Download Ann Yeh Resume