SUMMARY

• Recognizes business opportunities
• Develops strategy, drive and persistence
• Reinvention through design

• Customer-centered innovation
• Goal oriented, data-driven and ROI-focused
• End-to-end product experience

• Top producer in the company
• Proven performance metrics
• Leader, from design through execution

• Provides leadership, motivation and constructive feedback/critique
• Strong advocate of Agile project management process: Certified ScrumMaster
• Design and promote UX design pattern to vertical groups

PRINCIPAL PRODUCT DESIGNER

• Design lead for consumer debt management, personal loan and credit scores
• Lead and implement product design and user flow: Shipped 24 releases in last 6 months
• Lead user research for insights, behavior patterns, idea validations and usability
• Optimize user flows to accelerate revenue growth and user retention
• Design partnership with PMs and stakeholders to shape roadmaps and strategies
• Cold call visits to certified financial advisers to define pain points, goals and solutions
• Leverage lean experience map to gauge the product market fit
• Apply lean startup and design thinking as a strategy for innovation
• Mentor in women's mentorship program in support of the empowerment of others
• Lead Sketch Storm and Innovation Jam with cross-functional teams

• 1000-plus basis point increase on click-through rate with annual 250% revenue growths
• Highest member acquisition rate among all vertical groups
• Produced replicable design frameworks adapted by six verticals
• Singled out by CEO in developing a ship-fast and test-fast culture within the company
• Built close-knit relationship with engineers

SENIOR MOBILE DESIGNER

• Visual and interaction design on Mint iOS/Android and web app (Top Fintech product)
• Developed features to reduce 30-60-90 days drop off and improved user engagement
• Extended product offerings beyond consumers to small business users
• Lead new paradigm shift products to expand Mint customer base
• Leverage Lean Experience Map to validate ideas
• Conduct user research to find behavior patterns
• Rapid prototypes for “next big thing” projects
• iOS product rebranding
• Lead brainstorming sessions to gather feedback from collaborative teams

• Mint Wins Webby People's Voice Award
• Hackathon winner for the Mint budget with 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)

UX/UI CONSULTANT

• Worked with CEOs and startups to productize and define overall product experience
• Created UX flows, wireframes and prototypes for the apps

• Webby Awards honoree in real estate category

SENIOR INTERACTIVE & UI DESIGNER

• Responsible for end-to-end experience for micro sites
• Lead designer on major seasonal campaigns
• Developed templates and style guides for Walmart.com
• Photo art director for merchandise
• Style guide design for e-commerce